The social media glossary for small businesses.

Brand voice is the consistent personality and tone your business uses across its content, from word choice to attitude. A clear…

A carousel is an Instagram post with multiple swipeable images or videos in one post. Carousels often earn high engagement beca…

Comment-to-DM is an automation where commenting a keyword on a post triggers a direct message to that person, used to share a l…

A content calendar is a schedule of what you will post and when, across your social accounts. It keeps posting consistent and b…

A content pillar is a recurring theme you post around, such as "behind the scenes" or "customer wins." A small set of pillars k…

Engagement rate is the percentage of people who interact with a post (likes, comments, saves, and shares) out of those who saw …

A hashtag strategy is a deliberate set of hashtags chosen to help the right people discover your posts. On Instagram today, has…

Instagram DM automation is using software to send or draft direct-message replies automatically, such as answering FAQs or foll…

Link in bio is the single clickable link Instagram allows in your profile, often pointing to a landing page that lists several …

Reach is the number of unique accounts that saw your content; impressions is the total number of times it was shown, including …

Social media management is the ongoing work of planning, creating, scheduling, and posting content, replying to comments and DM…

User-generated content is content about your business created by customers or fans, such as a photo of your product or a review…