Glossary
User-generated content (UGC)
In short
User-generated content is content about your business created by customers or fans, such as a photo of your product or a review. It is trusted because it comes from real people, not the brand.
Reposting UGC (with permission) is a cheap, credible way to fill your feed and show social proof. It signals that real people choose and enjoy what you offer.
Moose helps you spot UGC in your mentions and comments and weave it into your content plan in your brand voice.
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