Why we built Moose.
The problem we kept seeing.
Small businesses are told that to grow on social media they need to post consistently, reply fast, and read their analytics. Then they are handed a stack of disconnected apps to do it, or an agency retainer that costs more than rent. Most owners do not have time for either, so their social media goes quiet.
The tools that exist mostly schedule posts. They do not write in your voice, they do not handle the DMs that turn into sales, and they certainly do not tell you what to do next. The work that actually moves the needle still lands on the owner.
What changed.
AI got good enough to do the real work, not just autocomplete a caption. The missing piece was never raw generation, it was context: knowing the brand, the audience, and what worked last week. So Moose starts by building a brand profile from your site and socials, then runs the whole loop from there, and asks for your approval before anything goes live.
That is the whole idea. One AI that creates, engages, and measures, in your voice, so a business of one can show up like a business with a team.
The principles behind the product.
AI should make genuinely good work
Not generic, gradient-blob AI output. Real posts, real replies, made for real businesses, in their own voice.
You stay in control
Moose drafts, you approve. You decide how much it runs on its own, and you can change that any time.
Built on the official API
No scraping, no password sharing. Moose works the way Instagram is meant to be worked with.
Priced for small businesses
The people who most need great social media can least afford an agency. Moose starts at $29.
What Moose is, and isn’t.
| Not this | This |
|---|---|
| A scheduler | An AI social media manager |
| A blank prompt box | Trained on your brand |
| A bot that goes rogue | Drafts you approve |
| Another dashboard to manage | Work that gets done |
| Built for enterprises | Built for small businesses |
“I built Moose for the owners I kept meeting who were brilliant at their craft and stretched too thin to keep up online. They do not need another dashboard. They need the work done, in their voice, with them still in charge.”