Analytics & insights
Analytics that tell you what to do next.
In short
Moose turns your social numbers into plain language: what worked, why, and what to post next. It connects Google Analytics to follow clicks all the way to outcomes, so you see which posts drove visits and sales, not just likes.
This week
Reach is up 38%. Your before-noon posts are carrying it.
Keep the morning cadence and lean into behind-the-bar clips. Try one Reel on Thursday.
Plain-language narration
Every number is grounded in your real data, then phrased as a sentence you can act on.
Outcomes, not vanity
GA4 and first-party click tracking tie posts to visits and sales, not just likes.
What to post next
A weekly read on what is working, with specific next moves for your account.
Side by side
Native Instagram insights, and Moose.
| Native IG insights | Moose | |
|---|---|---|
| Format | Charts to read | Plain language |
| What it measures | Likes and reach | Clicks and sales, via GA4 |
| Your next step | You guess | It tells you what to post |
| History | App-limited window | Tracked over time |
Questions
About analytics & insights.
Do I need to read charts?
No. Moose explains your analytics in plain sentences: what changed, why, and what to do next. The charts are there if you want them.
Can it track clicks and sales?
Yes. Connect Google Analytics and Moose follows clicks from your posts through to outcomes using GA4 and native link tracking.
Are the numbers real or estimated?
Real. Every figure in an insight is computed from your data and validated before it is shown, so the narration never invents a number.
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