Brand profile
Trained on your brand, not a prompt box.
In short
Before Moose writes anything, it builds a brand profile from your website, socials, and files. It learns your voice, audience, and offers, then writes from that. You can edit and lock the profile, and everything downstream gets sharper.
Brand profilelocked
VoiceWarm, witty, local
High confidencefrom your site
AudienceRegulars + remote workers
High confidencefrom Instagram
OffersSpecialty coffee & pastries
Medium confidencefrom your menu
Built from your real inputs
Your site, socials, and files, read and synthesized, not a long questionnaire.
Evidence and confidence
Every trait is sourced and scored, so you see why Moose decided what it did.
Edit and lock
You stay in control. The whole product, posts and replies, writes from this profile.
Side by side
A prompt box, and a brand profile.
| A prompt box | Brand profile | |
|---|---|---|
| Setup | Re-typed every time | Built from your site once |
| Consistency | Drifts post to post | Locked |
| Evidence | None | Sourced, with confidence |
| Gets better | No | Learns from your edits |
Questions
About brand profile.
What does it learn from?
Your website, your Instagram, and any files you add. Moose reads them and synthesizes a profile of your voice, audience, and offers.
Can I correct what it gets wrong?
Yes. Every field is editable, each trait shows its evidence and a confidence score, and you can lock the profile so it stays put.
Why does the brand profile matter?
It is the reason your posts and replies sound like you instead of generic AI. Everything Moose generates is written from this profile.
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