Glossary
Content pillar
In short
A content pillar is a recurring theme you post around, such as "behind the scenes" or "customer wins." A small set of pillars keeps your feed varied, on-brand, and easy to plan.
Most small businesses do well with three to five pillars, weighted by what drives results (often roughly 80% value, 20% promotion). Pillars turn a blank calendar into a repeatable plan.
Moose proposes content pillars from your brand profile and drafts posts for each, so you always know what to post next.
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