Glossary
Engagement rate
In short
Engagement rate is the percentage of people who interact with a post (likes, comments, saves, and shares) out of those who saw it. It is a clearer signal of whether content resonates than follower count.
It is usually calculated as total engagements divided by reach (or by followers), then multiplied by 100. Saves and shares now matter most, because they tell the algorithm a post was worth keeping or passing on.
Moose reports your engagement rate in plain language and tells you which posts drove it, so you can make more of what works instead of guessing.
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