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Glossary

Instagram DM automation

In short
Instagram DM automation is using software to send or draft direct-message replies automatically, such as answering FAQs or following up on a comment, through the official Instagram API.

Done well, it means fast, on-brand answers to common questions and a way to capture leads around the clock, with a human approving anything sensitive. Done through the official Meta Graph API, it is allowed and safe; password-sharing or scraping tools are not.

Moose drafts DM replies in your brand voice and lets you choose what auto-sends versus what waits for your approval.

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Let Moose handle the social media, not the jargon.

On-brand posts, replies in your voice, and plain-language insights, from $29 a month.