Glossary
Link in bio
In short
Link in bio is the single clickable link Instagram allows in your profile, often pointing to a landing page that lists several destinations like your shop, booking, or latest post.
Because Instagram limits links in captions, the bio link is the main path from your feed to your website or store. A link inside a DM tends to get engaged even more than the bio link.
Moose includes a tracked link-in-bio page so you can see which posts and links actually drove clicks and sales.
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