Glossary
Hashtag strategy
In short
A hashtag strategy is a deliberate set of hashtags chosen to help the right people discover your posts. On Instagram today, hashtags act mainly as topic and search signals, not reach multipliers.
A good strategy mixes broad and niche tags that genuinely describe the post, kept relevant rather than spammy. Their job is to tell Instagram what a post is about so it surfaces in search and topic feeds.
Moose generates hashtags alongside each caption, classified and de-noised so they fit the post instead of a generic block.
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