By industry
Social media for boutiques and retail shops.
In short
Moose is the AI social media manager for boutiques and retail shops. It turns your new arrivals and styling into on-brand posts, answers "is this in stock" and "do you ship" DMs in your voice, and shows which posts actually drive sales, so you move inventory without a full-time content person.
A month of boutiques and retail shops, plannedyour pillars
New arrivals40%
Styled & worn25%
The shop15%
Shop now20%
The reality
Built for how boutiques and retail shops actually run.
New stock lands faster than you can post it.
Moose drafts arrival posts and styling shots from your products and schedules them, so every drop gets its moment without a photoshoot.
"Is this still available?" and "do you ship?" never stop.
Moose drafts replies to stock, size, and shipping DMs in your voice and can move a ready buyer into a DM, so you close the sale while they’re keen.
You post products but sales don’t obviously follow.
Insights tie posts to profile visits and link clicks, so you lean into the arrivals and looks that actually sell.
What to post
Your content pillars, drafted for you.
Moose proposes a balanced mix for boutiques and retail shops, then writes the posts from your brand profile. Here is a starting plan you can edit and lock.
New arrivals
3–4× / week · 40%Fresh stock is the reason people check your feed.
A new-drop revealA close-up of the detailsA restock of a best seller
Styled & worn
1–2× / week · 25%Seeing it worn turns browsers into buyers.
An outfit of the dayThree ways to style one pieceA fit on a real body
The shop
1× / week · 15%A boutique’s character is part of the product.
A window displayMeet the ownerA peek at the racks
Shop now
1–2× / week · 20%Turn the feed into checkouts.
A sale or promoA limited-stock alertA free-shipping window
In the DMs
When a customer reaches out.
A comment on a new-arrivals post
Obsessed with the green dress! Do you have it in a medium and can you ship to me?
Moose draftsin your voice. You approve before it sends.
It’s a favorite! Yes, we have the green in a medium and we ship nationwide. Want me to set one aside and send a checkout link? Just DM your size and zip.
Questions
Social media for boutiques and retail shops, answered.
What should a boutique post on Instagram?
Lead with new arrivals and best sellers, then styled looks worn on real people, a little of the shop’s character, and clear shop-now nudges. Moose turns this into content pillars and drafts the posts from your products.
How often should a retail shop post?
Five to seven times a week works for retail, weighted toward arrivals and styling. Moose schedules around the evening and weekend windows when shoppers browse.
Can Moose answer stock and shipping DMs?
Yes. It drafts replies to size, stock, and shipping questions in your voice and can move a ready buyer into a DM to close the sale. You approve before anything sends.
Is it safe for my shop’s account?
Yes. Moose connects through the official Meta Graph API, with no password sharing and no scraping, and you approve AI actions before they go live.
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