By industry
Social media for coffee shops.
In short
Moose is the AI social media manager for coffee shops and cafes. It turns your drinks, latte art, and morning regulars into on-brand posts, answers the "what’s your wifi" and "are you dog friendly" DMs in your voice, and shows which posts actually bring people through the door.
A month of coffee shops, plannedyour pillars
The daily cup40%
The third place25%
The people20%
Come by15%
The reality
Built for how coffee shops actually run.
Mornings are a rush and nobody has time to post.
Moose drafts a week of posts from your drinks and specials, scheduled for the pre-commute window when your regulars are scrolling.
The same questions over and over: hours, wifi, oat milk, parking.
Moose drafts replies to those DMs and comments in your voice, so the regulars get answered fast and you approve before it sends.
You want more foot traffic, not just likes.
Insights tie posts to profile visits and direction taps, so you lean into the content that actually pulls people in.
What to post
Your content pillars, drafted for you.
Moose proposes a balanced mix for coffee shops, then writes the posts from your brand profile. Here is a starting plan you can edit and lock.
The daily cup
3–4× / week · 40%Beautiful drinks are the most saved and shared cafe content.
A latte-art close-upA seasonal drink revealThe pour, in motion
The third place
1–2× / week · 25%People come for the room as much as the coffee.
A cozy corner this morningA new plant or your playlistA laptop-friendly afternoon
The people
1× / week · 20%Regulars and baristas make a cafe feel like home.
Meet a baristaA regular’s usual orderA behind-the-bar moment
Come by
1× / week · 15%Turn the scroll into a visit.
New hours or a pop-upA loyalty perkA weekend special
In the DMs
When a customer reaches out.
A DM on your latest reel
Do you have oat milk and is it a good place to work from?
Moose draftsin your voice. You approve before it sends.
We do, oat, almond, and soy! And yes, plenty of outlets and free wifi. Mornings are quietest if you want a focused seat. See you soon!
Questions
Social media for coffee shops, answered.
What should a coffee shop post on Instagram?
Lead with beautiful drink shots and latte art, then your space and vibe, the baristas and regulars who make it home, and the occasional hours or special. Moose turns this into content pillars and drafts the posts for you.
How often should a cafe post?
Four to six times a week works well, weighted toward your drinks. Moose schedules around the pre-commute and weekend windows when your regulars are scrolling.
Can it answer the repetitive DMs?
Yes. Hours, wifi, milk options, parking, dog-friendly: Moose drafts a reply in your voice for each, and you approve before it sends.
Is it safe for my account?
Yes. Moose uses the official Meta Graph API, with no password sharing or scraping, and you approve AI actions before they post.
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