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Engagement

Turn Instagram comments into DMs automatically

In short
Comment-to-DM turns a busy post into conversations: you pick a keyword, and when someone comments it, Moose automatically sends them a direct message in your brand voice with the link, offer, or answer they wanted. You set the trigger and the message, and choose what sends automatically versus what waits for you.

No spam. One email when your early access is ready.

By Alip · Published June 2026
The problem

A post takes off and the comments fill with "link?" and "how much?". You cannot DM hundreds of people by hand, and dropping a link in the caption hurts your reach. The interest is there for a few hours, then it cools.

How it works

Step by step

Pick the post and the keyword

Choose which post triggers the automation and the word people comment to opt in, like "LINK" or "PRICE".

Set the DM, or let Moose draft it

Write the message that gets sent. Moose drafts it in your brand voice from your profile, and you edit it until it sounds like you.

Choose auto-send or approve

Decide whether the DM goes out the moment someone comments, or waits in a queue for your one-tap approval.

Moose handles it in real time

When someone comments the keyword, they get the DM while their interest is at its peak, and anyone who writes back lands in your inbox.

What it uses
  • Instagram messaging, via the official API. Comment-to-DM runs through the official Meta Graph API with the messaging permission you grant at connect. No password sharing, no scraping.
  • Your brand profile. The DM is drafted from the same brand profile that powers your posts, so it sounds like you and not a template.
Before and after

Responding to a post that takes off.

By handWith Moose
Reaching everyone who commentedDM them one by one, or miss themEveryone who comments gets a DM
Where the link livesIn the caption, hurting reachIn a DM, where it gets engaged
SpeedHours later, if at allThe moment they comment
Your voiceRushed and inconsistentOn-brand every time
Questions

Frequently asked

Is comment-to-DM allowed on Instagram?
Yes, when it runs through the official Meta Graph API, which is how Moose does it. What is not allowed is automating through scraping or password-sharing tools.
Do I have to send the DM automatically?
No. You can have Moose send it the instant someone comments, or hold it in a queue for your one-tap approval. You decide per automation.
What happens if someone replies to the DM?
Their reply lands in your Moose inbox, where it is read and you can respond, with Moose drafting a reply in your voice if you want.
Do I need a business account?
Yes. Comment-to-DM through the official API needs an Instagram professional account (Business or Creator), which is free to switch to in your settings.
Get early access

Let Moose do this for you.

The AI social media manager that posts, replies, and reports in your brand voice, from $29 a month.